FuzzyLogicHeadline3

 

You’re expecting a sales letter at this point, right? If you are, then you’re going to be disappointed. I’m not in the business of selling. I’m in the business of marketing.

What’s the difference?

Unsolicited selling often involves convincing someone to buy something they either don’t know they need/want or something they really don’t need/want. Marketing is about providing your market with what they know they want and then letting them buy it.

If I have to sell or convince you to hire my firm then you’re probably not a business I want to work with. I neither have the time nor the inclination to waste on breaking down resistance. There are too many businesses who want our services and understand the value of what we offer — for us to waste our time on those we must first convince.

As you can see from our website, we’re not flashy. We don’t have a lot of “gee whiz” videos, graphics and other distracting elements on this site. The reason is that while others depend upon “smoke and mirrors” to impress you — we depend upon producing results for you.

How does Fuzzy Logic produce results? By providing your market with exactly what they need to build their business. We help you create a relationship with those you offer your products and services to. Once we create that relationship we help your market build their business and grow their profits by providing them with the tools and knowledge they need.

Exactly what is Fuzzy logic Marketing? It’s based on quantum mechanics and understanding the observer always effects the results. You see, logic is based upon what you hope or wish or expect to happen. Fuzzy Logic is based upon what really happens. Confused? Not to worry, the only thing you have to remember is that Fuzzy Logic Marketing is about producing  the results you expect and deserve for your business.

I’m going to talk straight with you. Just as if you and I were talking to each other on the phone. Speaking friend to friend. I’m going to try to answer the most common questions I usually receive on a call with a prospective client. And if you have more questions, then I invite you to check out our Q&A section or email them to me and I’ll do my best to answer them.

As for calling, I understand the value of a call. However, due to time constraints I tend to limit phone calls (no cell phones please) to those who are either already clients or those who are ready to hire. Like you, I have a business to run and can’t be spending my time with phone calls which may not be productive nor profitable. Being a results oriented person yourself, I’m sure that you can both empathize and appreciate this.

If you need a reason not to hire me or my firm, then I’ve already given you several in the above paragraphs. I qualify my prospective clients by allowing them to disqualify themselves. By disqualifying themselves my prospects help me to focus on the serious and ignore the curious.

Now that we’ve eliminated the curious let’s get started…

Fuzzly Logic Marketing Benefits

If you’re a corporation, wholesaler or supplier of any product or service you already have a budget for helping your market pay for advertising. Usually referred to as co-op advertising. You also already have a budget for your own marketing and advertising. I can show you how to use your budget to:

1) Market insertion into a new area

2) Expand market share in an established area

3) Prop up established clients who are starting to fail

4) Create new markets

5) Develop more income streams

 

Imagine for a moment, that you hire me to speak before a small group of 100 or less, who are struggling with their business. Struggling to keep their doors open. Who once ordered more or have the potential to order more but you notice they are gradually starting to fade. If you lose them then you’ve lost market share.

Now, imagine, hosting a seminar or workshop with this group. Inviting me to speak to them. Together you and I identify their biggest obstacles to profitability. I then conduct a seminar or workshop which outlines a “step by step follow the dots” action plan. Something they can immediately apply when they get back to their offices.

Also imagine, that I tie your company directly to the solution. I make you out to be the hero. They are now both very appreciative that you provided them with a solution to their business problem AND they reward you with more business or more referrals.

Your competitors fail to understand that they must help support their market. Educate their market. Become more than a supplier of products and services. They must also become an business ally. Using their resources to help their market become stronger and more profitable. The stronger and more profitable your market becomes the more profitable your company becomes.

Instead, they waste their budgets on celebrity speakers, motivators and people to inspire their market. They willingly throw their money away to pay someone who’s agenda is to sell their own book, videos, seminars or promote themselves.

I am different in this respect. I don’t have anything to sell. When you hire me, my only agenda is to sell you. To create a relationship between you and your market.  I do this by working closely with you to identify one of the problems your market is struggling with. Create a customized solution for them. Then introducing them to a “step by step follow the dots” action plan they can immediately implement upon returning to their offices.

When your market sees real results they will reward you with more business.

Take a look at your competitors. Which of them is offering their market anything of real value? How many of them are offering their market what they need to build their business and grow their profits? You might be surprised to discover, when you hire me, that you’re the only one.

Let me share with you a little secret that your competitors don’t know or understand. When your market attends seminars, workshops or other events you’re hosting they’re already motivated and inspired. They wouldn’t be there if they weren’t. They want their business to succeed and be profitable. What they don’t have is the knowledge and tools to make it happen.

They don’t need someone else to speak from the platform and tell them “what to do”. They need someone to tell them HOW TO do it. There’s a huge difference between telling people what to do and showing them how to do it. That’s what your competitors don’t understand and neither do the speakers they hire.

In these troubling economic times your market is struggling to stay in business. You become a hero when you’re the only one who will reach out and provide them with the knowledge and tools they need to achieve the profits and growth they expect and deserve.

Your competitors don’t get this. Don’t understand that they must take a proactive role in the profitability of their market. Instead, they try to help their market by cutting costs and offering inferior products and services. Which only serves to further decay their market’s ability to build their business and grow their profits.

Here’s another secret I’ll share with you that your competitors don’t understand. You are limited by how much you can cut cost before neither you nor your market is profitable. However, there is no limit to how much you can build your business and grow your profits.

It’s important to understand your market. To understand that many of them are inexperienced or illiterate when it comes to:

1. Purchasing Advertising

2. Creating Promotional Material

3. Identifying Their Market Niche

4. Networking with other Local Businesses

5. Word of Mouth Advertising

6. Choosing Effective Advertising Media

7. Creating a Lead Generating Website

8. Negotiating Advertising Costs

9. Inventory Control

10. Video Marketing

11. Internet Marketing

12. Event Marketing

13. Press Releases

14. Sponsorships

15. Much more…

 

For example, they know that advertising is important. They simply don’t have the knowledge and tools they need to make informed decisions. Instead they often delegate their decision making to an office/store manager who knows less than they do. And that manager makes their decisions based upon price and how much of the advertising budget is still left, for the month.

Is it any wonder that your market is struggling so hard to make a profit? They don’t have your sophistication. They don’t have your resources. They can’t hire their own Advertising Agency, PR Department, IT Department or even HR Department to help guide them to more profitability. They’re left abandoned by your competition to figure it all out themselves while they fight for their own survival.

This is how you become a HERO!

An INDUSTRY LEADER!

Your market doesn’t need a lot. Sometimes just one or two simple (to you and I) changes is all it takes. It can mean the difference between them keeping their doors open or having to close them. You can make that difference.

That’s where I come in. I can help you bridge this gap. I can lead your market to you. I am the Pied Piper. Instead of leading them off the cliff — I lead your market back to you AND profitability. I break down the complex and overwhelming into simple “step by step follow the dots” action plans.

Depending upon your budget and goals, I will even go into an area and conduct a seminar or workshop for your market. Assisting them to create a local business network that will help ensure their survival and profitability.

The benefit to you is that some of those in these local business networks may be prime prospects for you. Providing you an opportunity to expand your market and profitability. Translation: Additional income streams for your company.

Does this sound like what you’ve been looking for?

Business Assets

There’s a lot more that I can do for you. I have more than 30 years of experience in business and marketing. I know what works and what doesn’t.

You’ve never heard of me. That’s actually a compliment. You see, unlike other consultants I don’t get paid to promote myself. I get paid to promote my clients. Clients who are just like you.

Unlike other consultants who tell everyone they know who their clients are and what they’re doing or have done for them — I understand the importance of confidentiality and that client lists and marketing plans are an asset not to be freely given to the competition. I never reveal who my clients are or what I’ve done for them. I believe your competitors don’t need to know how you’re able to be profitable while they’re fighting to stay alive.

Here are a few unusual services I can also provide your company which can make a HUGE difference in your profitability:

 1. Consult on promotional pieces intended for your market

2. Help you choose and hire other consultants, speakers, authors and experts

3. Assist in choosing speakers for your events

4. Poll your market on wants and needs

5. Provide you with insight which your market freely will share with me but perhaps not you

6. Ghostwrite books specifically for your market on marketing, business or advertising

7. Create custom  talk-radio programming for your market

8. Help you to create business networks within business networks

9. Show you how to gain access to other markets

10. Brainstorm  marketing ideas and projects with you

11. Create relationships with non-competing businesses

Developing Business Networks Fuzzy Logic Marketing


I mentioned earlier that I don’t have anything to sell. You may want to review a video or audio or book I’ve created. I don’t have this. My philosophy is that this makes me a commodity rather than a valuable asset. If you can purchase a book, video or audio for a few dollars then why would you pay my outrageous fees to speak before your market?

I realize you may have a policy or a personal rule that you must review material prior to  hiring someone. At the very least you have to check out references. I do understand this. However, you’ll discover that I don’t provide either. I don’t follow the usual rules nor do I change my rules to adhere to someone else’s. This letter serves as both my reference and example of my work.

You see, as you read this you’ll come to see that I do things a little differently. What I say either makes sense to you or not. How I relate to you, what I say and what I share with you either clicks with you or it doesn’t. We all have an internal B.S. detectors. We all can tell if someone is for real or not. Nothing I say or do will change your mind.

You and I both know that when someone asks for references they’ve already made their decision as to whether or not to do business with you. The reference request is simply a formality or courteous way of saying, “I’ll think about it”. Which is business speak for, “I’m not going to do business with you and I want your references so I can find something that will validate why I’m not going to work with you.”

Keep in mind how you came to this site. You came here because one of my corporate clients referred you to me. They want to create a mutually beneficial and profitable business relationship with you. You want to create one with them. This is how it begins. By coming together and working together on a project. Will this be a profitable relationship? That will be up to you. Your profitability depends entirely upon your flexibility of behavior.

flexibility of behavior

It’s important for you to approach our relationship without preconceptions. I find that video, audio and books create an illusion of what people want you to believe about them. Like politicians, marketers, consultants and other experts can tell you what you want to hear.

None of my presentations or workshops are the same. Instead of a “one size fits all cookie cutter” program I customize my seminars and workshops to cover the specific business problems my audience has and the specific audience I’m speaking to.

Whether I’m speaking to film makers, jewelers, chiropractors, computer stores, private investors or insurance agents I speak to them in their language and in terms they can relate to. They know that I am “one of them” because I can relate stories and situations that are unique to their industries. Stories and situations which only an “insider” would know.

I know these stories because for the last 30 years my clients have invited me “behind the curtain” to learn more about their business. I know how nutritional supplements are formulated, I’ve personally created my own cosmetic formulations, I’ve had chiropractors teach me how they adjust the spine, I’ve had master jewelers teach me about stone settings and how they design fine custom jewelry pieces. And much more…

I develop relationships with my clients. I introduce them to others who understand the importance of business networking and relationships. I teach them how to merge their resources, with non competing businesses, to achieve their mutual goals.

Silent Partner .

You’ll find that I’m very blunt and upfront. I’m not going to tell you what you want to hear. I’m going to tell you what you need to hear in order to survive and be profitable. I don’t pull any punches. There will be times when you become extremely pis*ed off at me. You’ll cuss me out and call me an idiot and a lot worse. However, in the end you’ll realize that what I said was for your benefit not mine.

I am the friend who will tell you that your zipper is down. I’m not going to allow you, if I can help it, to walk all over town with your zipper down and embarrass yourself. You can choose to ignore me but I will tell you just the same.

You’ll have the urge to fire me. There will be times when you’ll feel the compulsion to fly down to where I am and personally place your hands around my neck and squeeze the life out of me. That’s ok, I’ve been at this for 30 years and I’m used to it. I have a very thick skin. My only agenda is your success and profitability.

The upshot of this is that I will eventually, if you’ll allow me, become your very best friend and confidant. Someone you’ll come to trust that I always have your best interest at heart.

You see, I’m in this business because I am passionate about it. My goal is not to bask in the spotlight and be a celebrity or household name. My passion is for small business owners. I want them to succeed and make a profit.

I don’t care if your attendees even know my name. I am not important. The message and valuable information I share with them, is.

three keys to profits Attendees to my seminars or workshops often remark that I am very INTENSE. My presence is INTENSE. What they’re feeling, even in the back of the room, is my PASSION for them and my SINCERITY in wanting them to succeed.

It’s not unusual for me to have a group of them to corner me after the seminar or workshop peppering me with more questions. Unlike other consultants, I encourage  this. I’ve been known to spend hours with these groups. Because I know that these are the converts. These are the ones who will implement the action plans I’ve provided them with. These are the ones who will be YOUR greatest clients.

My credibility and believability shines through because I don’t have “back of the room” sales. I have no books, audios or videos to sell them. Their wallets are safe in their pocket. They know that my only agenda is THEM. I gave them a piece of the puzzle. A small piece to take back with them and implement and see their own success.

Is this effective?

You bet it is!

You’re going to have your market calling you. Ordering more. Referring others. Wanting more solutions. Knowing YOU are the one who can provide them the solutions. Your competitors can cut the cost and offer them inferior products and services but only YOU can help them to build their business and grow their profits.

Industry Leader Fuzzy Logic Marketing

This is what separates you from the competition. Gives you the EDGE. You’ll find that your market will WANT to do business with you. That you’ll become the new standard for doing business. And as long as you continue to provide them with what they want and need they will continue to see you as the leader in your industry.

I want you to think about this for a moment…

When was the last time you saw a television commercial for Rolls Royce or a Bentley? What about a Rolex watch? Why don’t you see television commercials for these high quality items?

Because they don’t have to advertise.

Their quality is unquestionable. They don’t have to sell you on their quality. All they have to do is let you know where you can buy their product.

I operate on the same principal and I’ll teach you to do the same. I’ll show you how to position yourself so your market will WANT to do business with you. Where your established clients will happily refer new business to you. How to be “top of their mind” in your industry without too much time, effort or expense.

You see, it’s all about giving people what they want. When you give people what they want they’ll buy more. This is the focal point of my own business and marketing model. It’s something I will teach you and something I will definitely be teaching your market.

Warning Profits Ahead

I’ll warn you that I’m expensive. You’re not going to hire me for a few thousand. What I do will bring your business hundreds of thousands of extra dollars a year. You see, I know the immediate and long term value I bring to you, your business and your market.

I’ll also warn you that I do not guarantee results. Others may but I do not. Why? Because I do not have that kind of power and neither does any one else.

I didn’t hire your staff, I didn’t have any input into your infrastructure, your system may crash, your supplier may go out of business, the government may change the rules again,  the economy may tank. There are millions of places where things can go wrong. All I can do is my part. The rest is up to you.

You have a decision to make. Do I have the solutions you’re looking for? Do you want to build a mutually beneficial and profitable business relationship with the company who referred you to me? Are you ready to take your business to the next level?

Only you can decide this. I won’t try to convince you. I’ve outlined what I have to offer. I leave the rest to you.

If you have other questions, please feel free to click on the “Contact” tab above and I’ll respond to you within 72 hours.

Thank you for your time. I look forward to assisting you to achieve the success and profitability you and your business expect and deserve.

LM SIG1

 Leonard Manion